If you build it, they will come. Right? Well, if you’re anything like most entrepreneurs, you’ve found getting people to your website, bringing them through your sales funnel and converting them into paying customers isn’t quite that easy. That’s why we’ve been working hard curating this list of ideas for generating leads. Do you have to do all of them? Nope! Use this list as a tool to look at your efforts and brainstorm ways that you can increase conversions by adding just a few extra forms, Calls-To-Actions (CTA’s) or buttons.

Good luck and have fun!

Website

1. Header CTA
2. Footer CTA
3. Sidebar CTA
4. Directional cues — arrows pointing to form fields
5. Free download
6. Feature clear contact page
7. Feature social sharing buttons at top of pages
8. Optimize your About page — include CTA and actionable headline
9. Feature testimonials from happy customers
10. Optimize all pages for SEO to increase organic leads
11. Publish case studies to show your effectiveness

Forms

1. Choose colors wisely (orange buttons vs green)
2. Choose button text wisely (‘click here’ vs ‘Get me out of debt!’)
3. Error proof your forms (don’t frustrate your leads)
4. Privacy statement (protect their info)
5. Email verification (even if you won’t)

Online Contests

1. Traditional giveaway
2. Scavenger hunt
3. In-store trivia
4. Create a quiz
5. Use a platform that directs people to your website
6. Have entrants fill out a survey first to gather more info

Blog

1. End of blog post CTA
2. Pop-up CTA
3. Mid post CTA
4. Anchor text links to landing pages
5. Answer all comments, build a community
6. Guest post on niche blogs for more exposure
7. Guest post on industry blogs to boost credibility
8. Curate content on your blog & link back to industry influencers
9. Feature social sharing buttons at top of every post
10. Add ‘Tweet this’ pull-outs to blog posts
11. Make cornerstone content available as PDF download
12. Collect & share success secrets from industry leaders
13. Share what works for you — stats, insider info
14. Create & share a useful template
15. Create & share a useful spreadsheet
16. Offer a very detailed answer to a difficult problem
17. Create an infographic that simplifies a complicated task
18. Create a list of resources or ideas (like this)
19. Compile examples that people can learn from
20. Participate thoughtfully on other industry blog comments

Social Media

1. Facebook – Create an ad campaign
2. Facebook – Promoted posts
3. Facebook – Create a special group page
4. Facebook – Post promos / special pricing for followers only
5. Pinterest – Optimize board names for search
6. Pinterest – Use hashtags on pins for visibility
7. Pinterest – Use Pinterest analytics to review what’s working & adjust
8. Pinterest – Post taller ‘infographic’ images — they get more pins
9. Pinterest – Red/Orange images get 2x repins as blue
10. Instagram – Post regularly
11. Instagram – Use videos to connect w/ followers
12. Instagram – Research and use hashtags to get more visibility
13. Instagram – Participate in the hashtags you’re using: like and comment.
14. Instagram – Brand your images clearly & consistently
15. Instagram – Place a clickable link in your bio leading to your website
16. Instagram – Answer comments promptly
17. Twitter – Promoted Tweets
18. Twitter – Tweet regularly
19. Twitter – Use lists to segment industry leaders & interact
20. Twitter – Create a Leads Campaign
21. LinkedIN – Publish on Linkedin Pulse
22. LinkedIN – Participate in groups
23. LinkedIN – Create a page for your business
24. Follow industry leaders on social & interact/comment
25. Snapchat – Post regularly
26. Snapchat – Publish a secret promo, only available to followers
27. Snapchat – Interact: Ask viewers to snap video of them using your brand
28. Snapchat – Use ‘Stories’ feature to capture behind-the-scenes footage
29. Snapchat – Preview products – give viewers sneak peek

Video

1. Blab – Host regular Blabs
2. Blab – Interview other influencers on Blab
3. Blab – Use the embed code to feature your Blabs on your website
4. Blab – Post your recorded Blab right to YouTube
5. Periscope – Host regular Periscopes
6. Periscope – Interview others on your Periscope
7. Periscope – Don’t be afraid to ask for ‘loves’ and shares
8. Periscope – Acknowledge followers
9. Periscope – Network: Follow back those that ‘love’ you
10. YouTube – Start a YouTube channel for your brand
11. YouTube – Optimize titles and descriptions for SEO
12. YouTube – Post regular ‘How To’ videos for your industry
13. YouTube – Interview influencers & publish on your channel
14. YouTube – Use annotations to send people from your video to your website
15. Youtube – Brand your videos w/ music, colors & logo

Offline

1. Business Cards w/ website & social clearly listed
2. Brochures
3. Speaking engagements
4. Car wrap and/or vehicle magnets
5. Direct Mail
6. Offer expert interviews to local TV stations
7. Host a seminar in your office or a local meeting place
8. Offer to be a guest speaker at local Chamber, Rotary or other organizations

Content Marketing

1. Repurpose content elsewhere
2. Slideshows
3. Publish awesome help videos
4. Create & optimize evergreen content
5. Syndicate your content on other platforms (like Alltop)

Online Advertising

1. Google PPC
2. Bing PPC (best for capturing mobile leads)

Webinars

1. Host regular webinars
2. Offer bonus materials at the end
3. Partner w/ other influencers to boost audience

eBook Publishing

1. Offer free eBook download to gather emails
2. Publish on Amazon Kindle, encourage readers to visit your website
3. Offer bonus material at end of eBook on your website

Email Marketing

1. Clean, simple welcome message
2. Consistent messaging – weekly, monthly, etc…
3. Follow up any download w/ Thank You message.
4. Be sure every email has contact info, social sharing & at least one offer
5. Optimize your signature
6. Create an email course or program

Conferences

1. Host or sponsor a conference
2. Apply to speak at conferences
3. Attend industry conferences to network

Other

1. Answer questions on Quora & other sites
2. Offer greatly discounted product/services for major influencers

Referrals

1. Enter into strategic partnerships
2. Offer white label options to your products or services
3. Ask old leads and customers for referrals

Did we miss any? Let us know in the comments and we’ll continue to add and update this list!