About Tara Geissinger

I'm passionate about helping businesses get the most out of their online marketing budgets through content marketing, social media, web design, online reviews & more. An avid traveler, triplet mom, and dog lover, in my spare time (what's that?) you'll find me nose in a book, toes in the sand -- or both!

What Types Of Content Draws People To Your Website?

Your blogs, articles, and ebooks should complement your goals. But, unfortunately, too many content marketers produce material without thinking about what they hope to achieve with it. Sure, they want to rank high in Google. And they want to get the content shared on social media. But to what end? High rankings and lots of shares are merely stepping stones. They are the meansto the end. Why are you spending so much time and effort to create high-quality material in the [...]

5 Reasons You Need A Content Marketing Audit

How strong is YOUR website content? Many of us have no idea. A content marketing audit is one of those projects that's often neglected -- even though it's a critical part of your long-term strategy. It's like changing the tires on your car. It's easy to ignore. But if you let too much time go by without auditing your content, your site's conversion rate suffers. The beginning of a new year often signifies a fresh start, which includes your marketing [...]

Email Marketing: 7 Things To Double-Check Before You Hit Send

Experts have long agreed that email marketing is a critical component to content marketing. In fact, Neil Patel, Co-Founder of KISSmetrics, CrazyEgg, and QuickSprout says: "Out of all the channels I tested as a marketer, email continually outperforms most of them." Joe Pulizzi, Founder of Content Marketing Institute, went so far as to say "If I have one regret as a business owner, it's not focusing on building our email list earlier in the process." No matter what type of service you provide, publishing a newsletter is a [...]

SlideShare Tips & Tricks For Maximizing Your Visibility

We write a lot for our clients. A lot. On a monthly basis, we're generating blog posts, articles, press releases, case studies, how-to guides and more. We're pretty much writing machines over here. But that's only half the battle. The other half is getting that content noticed. There are lots of ways to get traction for quality content: social media, guest blogging and getting ranked on Google. And that's where Slideshare comes in! The platform gets over 70 million unique users each month and the fact that it's part [...]

Massive List Of 100+ Lead Generation Ideas

If you build it, they will come. Right? Well, if you're anything like most entrepreneurs, you've found getting people to your website, bringing them through your sales funnel and converting them into paying customers isn't quite that easy. That's why we've been working hard curating this list of ideas for generating leads. Do you have to do all of them? Nope! Use this list as a tool to look at your efforts and brainstorm ways that you can increase conversions [...]

How To Keep Track Of Your Media Outreach Campaigns

Having your name published as the author of a useful article or blog post about your industry is keys to positioning yourself as an expert in your field. You get to demonstrate to readers that you know your stuff! By writing quality content for the publication or blog, you can establish yourself as a sharp and knowledgeable authority. […]

The Importance Of Being Radiant

What does it mean to be radiant? To us, it means to throw your light out into the world, so that others can see the very best you have to offer. And essentially, that's what we do. We help businesses shine brightly in every aspect of their online marketing, increasing their reach and growing their fan base. But it wasn't always like that.  Radiant Web Marketing started out of necessity. I spent years working in content marketing and SEO, co-owning [...]